Make Creativity Your Business: A Reading List

AIGA DC and MICA are offering a series of workshops called “The Business of Design.” If you are a creative who is interested in starting a business but have no prior business knowledge, this series can help you gain valuable business skills for your career.


The Reading List

As we gear up for the workshops, we’d like to share a few articles and publications we’ve found helpful when discussing issues around the business of design:

“Freelancing – Why It’s Better than Your Full Time Job” by Ankkita Chauhan / Mumbai Coworking
If you’re contemplating between freelancing vs full time jobs, here are a few reasons for you to jump on the bandwagon.

“Pricing Design” by Dan Mall / A Book Apart
Pricing projects can feel tricky, but it doesn’t have to be.

“9 Ways to Negotiate a Contract Like a Boss” by Stephen Key / Entrepreneur
When it comes to contracts, the power of positively is real.

“How to Succeed in Freelancing in 2017” / Succeed in Freelancing
As businesses expand and as new businesses arise, opportunities for freelancing become even more abundant. How do you prepare?

“It’s the People They Know” by Rachel Andrew / A List Apart
Stories of chance and opportunity, as avenues of business development. You never know who might turn into a client.

“How to Target the Right Audience in 5 Simple Steps” by Murray Newlands / Entrepreneur
One of the biggest mistakes you can make when starting your own business is trying to appeal to everyone.

“Managing Oneself” by Peter F. Drucker / Harvard Business Review
We have to place ourselves where we can make the greatest contribution to our organizations and communities.


“The Business of Design” workshops

If these great reads have gotten you thinking about the next steps in your career path, consider attending “The Business of Design” workshops. Three events will support designers who want to create successful businesses:

March 16 workshop: Business Development
Between balancing current relationships while prospecting new markets, managing accounts and taking care of ongoing work, this workshop can help designers learn practical strategies for managing and growing their business.

March 23 workshop: Contracts and Negotiations
Have you wondered what contracts do and don’t? How should a designer approach a negotiation strategy with a client? This workshop can help designers start to demystify contracts and can offer practical and actionable take-aways.

March 30 workshop: Pitching
The pitch has become a five-letter word with a huge punch, and for entrepreneurs, pitching is an everyday activity. This workshop will talk about elevator, networking, and investor pitching and how they all come from the same source—your story.

Intrigued? There’s still time to register now for “The Business of Design.”

Photo by Annie Spratt.

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By AIGA DC Board
Published March 9, 2017