CreateAthon DC 2024 occurred on November 16-17 at Steampunk’s creative studio in McLean, VA. During this 24-hour hackathon, 25 local creatives and strategists completed pro bono projects for 5 local nonprofits.
How It Started
Equipped with laptops, snacks, and a whole lot of caffeine, 30 creative professionals arrive to the event on November 16th. After a brief introduction, they formed teams and began their 24-hour design marathon.
Nonprofits and Projects
Civic Tech DC – Communication and Rebranding Campaign: Develop a comprehensive communication and rebranding strategy to enhance the organization’s brand identity and public perception. Fihankra Akoma Ntoaso FAN – 20th Anniversary Campaign: Create a 20th Anniversary campaign that will create greater awareness and involvement in FAN’s programs. With a focus in increasing donations, creating more community engagement and enlarging the donor network. Georgetown Ministry Center – Rebranding and Marketing: Rebrand the organization to create a more impactful and modern image through their social media presence and marketing materials. Sasha Bruce Youthwork – Benefit Rebranding and Marketing: Reimagine and rebrand the organization’s benefit event to increase attendance and donations. Construct marketing materials for all touch points of the fundraising event from start to finish and even social outreach. Sitar Arts Center – Rebranding and Design: Rebrand the organization to create a more modern and engaging image and use those modern elements in promotional materials.
Final Presentations
By 8 a.m. on November 17th, breakfast was waiting for teams as they prepared to post their final presentations online. While teams submitted their projects, Design Thinking Lead John Phillips, Steampunk, prepared them for a ‘Rose, Bud, Thorn’ activity. This activity allowed teams to share things they loved about the event, from the food down to event linguistics, as well as things they felt could be improved and suggestions for future events. After sharing insights as a group, teams regrouped to prepare for presentations. Around 8:45 a.m., nonprofit representatives began arriving to take their seats. A palpable excitement filled the room as teams prepared to share their 24-hour creations. Sleep-deprived, they presented their deliverables, each slide met with applause and admiration.
CreateAthon DC, AIGA DC’s flagship program, once again proved the incredible power of creative collaboration. In a 24-hour burst of innovation, volunteers from diverse backgrounds came together to design innovative solutions for local nonprofits. In just one day, they made a significant impact, demonstrating the potential of design to drive positive change. We are grateful for the dedication and talent of our volunteers and look forward to the next CreateAthon DC.
