Return on (Design) Investment: What’s it worth to nonprofits?

AIGA DC is launching a new event series revolving around the value of design. Return on (Design) Investment: What’s it worth to nonprofits? will kick things off on April 22. Save the date!


SOLD OUT. This event has reached capacity. Thanks for your interest!

What’s design worth? Our esteemed nonprofit panelists will share their share their stories and give the audience a behind the scenes peek at the successes and/or challenges when integrating design into their internal budgets, processes, strategy, as well as their audience-facing products and services.

The panelists consist of pairs (creatives and their business counterparts) from NPR, the ONE Campaign, Design Lab 360, Levine & Associates and HRC. This event will spark the conversation about the true value of design investment, and how it can impact the bottom line. Learn how these teams effectively communicated design’s return on investment, and how you can acquire your seat at the table.

Panelists include:
Scott Stroud, Independent UX Consultant
Patrick Cooper, Director of Web and Engagement, NPR
Garth Moore, US Digital Director, ONE
Elizabeth Brady, Global Design Manager, ONE
Anne Quito, Director, Design Lab 360
Todd Philips, Deputy Department Director Social Marketing & Communication, FHI 360 and Director, National Collaborative on Childhood Obesity Research 
Robert Villaflor, Design Director, HRC
Cathryn Oakley, Legislative Counsel, State & Municipal Advocacy, HRC
Marco Javier, Design Director, Levine & Associates
Holly Schulz, Editorial Manager, AARP International

The panel will be moderated by Ann Jimerson, Senior Behavior Change Specialist, Alive & Thrive, FHI 360.

$5.00 for Supporter, Sustaining, Design Leader, and Trustee members
$10.00 for Contributor members
$20.00 for Nonmembers

If you’d like to learn more about the the benefits of becoming an AIGA member, go to

Interested blogging, photographing, or welcoming guests for this event in exchange for free entry? Email us.

AIGA DC Event Contact:
Event coordinators: Rica Rosario & Ambica Prakash

Thank you’s!
Venue & Refreshments: HRC
Event Creative: Claudia Angel

A portion of this event's proceeds will go to a scholarship for the next generation of designers through AIGA DC's Design Continuum Fund.


When & Where
Tue, Apr 22, 2014 6:30 PM - 8:30 PM EDT
Human Rights Campaign
Equality Forum
1640 Rhode Island Ave. N.W.
Washington, DC 20036