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How Go-Go Branded DC
If branding is ultimately about shared meaning, then Go-Go may be DC’s most successful, and most misunderstood, brand system. We spoke with Dr. Natalie Hopkinson, associate professor at American University, Founding Chief Curator of the Go-Go Museum, and author of "Go-Go Live: The Musical Life and Death of a Chocolate City" to unpack what designers can learn from the District’s most powerful cultural system.
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February 13, 2026
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