Standing Out: Branding That’s Personal

You have a personal brand, whether you know it or not. It's your image and the true, authentic story you want to tell. In a crowded professional landscape, developing a personal brand that stands out is a part of being seen among the crowd. Many of us have helped build a client’s brand — now it’s time to turn those same skills to design how we want to be seen by the world. Building a personal brand that captures you is not an easy task. It’ll take a lot of introspection, planning, and time. But when it’s done right, it can lead to enormous opportunities and recognition.
AIGA DC is excited to have a panel discussion about personal branding. The moderator and panelists are all local creative leaders and expert strategists ready to discuss personal branding. Through the panel discussion, we hope to answer questions such as:

How you can go about branding yourself?
What kind of strategies you can use to stand out from your peers?
What are the opportunities or channels through which you can tell your story?

Event Panelists:
Torie Partridge, Owner and Creative Director of Cherry Blossom Creative.
Brandon Groce, Designer & Brand Strategist for Fortune 500 companies. 
Frederique Stephanie, Stylist and PR consultant working in the fashion and lifestyle industry.

Panel moderated by:
Victor Nguyen-Long, freelance Creative Strategist, activist, and pop culture glutton.

Space sponsor
Corcoran School for the Arts and Design

The Corcoran School of the Arts and Design dates back to 1869 when William Wilson Corcoran founded the Corcoran Gallery of Art and has only grown over the decades. We’ve moved into the historic Flagg Building, expanded collections, collaborated with diverse faculty, and become a part of GW and its Columbian College, all while teaching and supporting talented students, the key drivers of our success.  
Location: The location is Metro-accessible (Farragut North station is the closest) and metered parking is available on the neighborhood streets. The New York Avenue entrance is wheelchair accessible.

Design Continuum Fund

A portion of the proceeds from this event goes to the AIGA DC Design Continuum Fund (DCF) scholarship. DCF is celebrating 10 years of fostering the next generation of designers through helping local design-minded and underrepresented students as they pursue their education.

 

PANELISTS

Torie Partridge

Owner and Creative Director of Cherry Blossom Creative

Social media:@cherryblossomhq
Website: cherryblossomworkshop.com

Torie Partridge is the owner and creative director of Cherry Blossom Creative, a design studio + shop in Shaw, DC. She's the illustrator behind the Neighborhood Maps Project, a growing series of colorful maps that celebrate neighborhood culture, cities, and all the places we call home. Torie believes deeply in the power of creating your own life on your own terms in alignment with your dreams and desires. Beyond being a designer, she's also conscious movement facilitator, tarot enthusiast, world wanderer, and lover of city parks.

Brandon Groce

Designer & Brand Strategist for Fortune 500 companies.

Social media:@brand0ngr0ce
Website: brandongroce.me

Brandon Groce is a Designer & Brand Strategist for Fortune 500 companies.
For 8 plus years he's used design & social media to create sales funnels & gain massive attention for brands such as Adobe, Disney, Dannon, Hilton, and LG.
Over the past year, he's moved his focus to helping other creative entrepreneurs grow their personal brands because he believes great creatives deserve attention.

Frederique Stephanie

Stylist and PR consultant working in the fashion and lifestyle industry.

Social media: @freddie_thepopuphouse
Website: www.thepopuphouse.com

Frederique is a Stylist and PR consultant with 14 experience working in the fashion and lifestyle industries. She has experience working across different markets including UK, France, Belgium, Ireland, Dubai and Russia. She is currently based in Washington D.C. but she grew up in Paris and spent the major part of her life in London where she attended London College of Fashion. A seasoned consumer communication and creative specialist with a track record in delivering first class and innovative communication strategies for some of the most dynamic international fashion, hospitality, FMCG & luxury brands including New Look, Petit Bateau, Adidas Originals, Stella McCartney, TOMS, Forever 21, V Festival and Mama Shelter Paris to name a few. She currently consults for Eaton DC and regularly styles fashion and lifestyle photoshoots for the Washingtonian magazine.

MODERATOR


Victor Nguyen-Long

Freelance Creative Strategist, activist, and pop culture glutton.

Social media: @vnl

Victor Nguyen-Long is a freelance Creative Strategist, activist, and pop culture glutton living in Washington, DC. Prior to striking out on his own in 2016, he led Experience Innovation at Audi of America, digital and social media marketing for Nike Sportswear, and collegiate marketing for Red Bull. When he’s not consulting for brands like YouTube, Nike, and Converse, he is contributing his 16 years of brand marketing experience to inspiring a new era of civic engagement through pop culture.

 

Event graphic by: Justin Greenstein

For any questions:
Reach out to Raksa: raksa@dc.aiga.org

When & Where
Thu, Feb 28, 2019 6:30 PM - 8:30 PM
Corcoran School of the Arts & Design at GW
500 17th Street Northwest
Washington, DC 20006
Currently Registered
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