Salon: The Secret to Successful UX

Join AIGA and John Whalen, from Brilliant Experience for an exciting conversation on how your users think and why it matters to your UX practice.


Knowing what your users are thinking before they do is a great start…
Academicians know so much about what draws our attention, how we make decisions and what can change our behaviors but have typically buried that knowledge in research papers that rarely cross the chasm into mainstream user experience.

Join AIGA and John Whalen of Brilliant Experience for an exciting conversation on how your users think and why it matters to your UX practice. Want to know where users will look first on your interface and why? We’ve got a demo for that. Want your app to be more addictive? We can give you some good suggestions. Want people to buy more stuff or sign up more often? We can help there too. Wish you knew what an affordance was? Okay, maybe that wasn’t keeping you up at night but we’ve got that covered too. John will provide some fun demos to make the psychological principles memorable and will discuss how to apply what you’ve learned to your user experience challenges. Feel free to bring your own ideas to contribute.

Registration for this event is required. Salons are a member benefit, and are open free to AIGA members.

Please plan to arrive at 7:30 AM to allow time to purchase breakfast refreshments and chat with other attendees. We will start promptly at 8:00 AM.

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About John Whalen
John Whalen leads Brilliant Experience, a consultancy using LeanUX, Agile and Design Thinking methodologies to provide UX insights, strategy and ideation to create brilliant experiences for startups and Fortune 500 clients. He specializes in understanding the audience perspective and finding the ideal balance between user experience, business needs and technological possibility. John has experience (and great stories to tell from) working with clients in the financial, healthcare, ecommerce and government verticals. He is studying the how mobile devices are changing our everyday behaviors. John holds a Ph.D. in Cognitive Science from Johns Hopkins University and is the VP of the User Experience Professionals Association of DC.

When & Where
Thu, Apr 25, 2013 8:00 AM - 9:00 AM EDT
400 8th Street NW
Washington, DC 20004