Implementing Social Change Workshop

AIGA DC, Design Ignites Change, and presenting sponsor QED Group are excited to announce a day-long workshop to launch your social change ideas into action. As part of AIGA DC’s Design for Good programing, Andréa Pellegrino will lead DC designers and community stakeholders through an interactive process addressing issues that matter to you.


The photos are up on Flickr — check them out.

The current model for social innovation is highly dependent on contributions of time, resources and skills. Although honorable, this model is not economically sustainable, with less than 5% of social change concepts reaching fruition.

The Implementing Social Change: Beginner’s Workshop will guide 50 attendees through the critical processes of actualizing solutions to social challenges with a sense of entrepreneurial spirit by exploring the following topics:

»  Concept assessment
»  Leveraging relationships
»  Establishing mutually beneficial partnerships
»  Marketing communications
»  Identifying resource needs
»  Creating a simple budget and financial plan
»  Overview of funding models and sources
»  Developing an implementation plan
»  Impact measurement/outcomes

The day starts with an interactive presentation by Andréa Pellegrino, followed by small group collaboration in the afternoon. Attendees will get the opportunity to apply new skills to actual projects through a series of exercises aligned with the topics covered in the morning session.

Because many concepts developed in past workshops have blossomed into long-term projects, we’re seeking participants interested in increasing their involvement with community issues.

Reserved for ten pairs. Each pair should include a designer and a social challenge stakeholder.
Designers are encouraged to team up with clients, colleagues, or friends who are issue experts to submit a proposal to by April 12. The pitch should be a short (3-5 sentences) elevator pitch of the challenge and your proposed solution. The workshop facilitators will choose the ten concepts to be addressed in the afternoon session and notify pairs by email before general registration opens.

Update: proposals will be accepted on a rolling basis until all ten slots are filled. Send yours in today! Just a short description will do. 

The remaining seats will open for general registration at noon on April 15.

$10 per person.
Valued at $150 per person, due to the generous grant from QED Group, AIGA is pleased to offer this workshop at the cost of covering supplies and refreshments.

Lunch will be on your own in the area. We’d like to thank the Human Rights Campaign for supporting this event by donating the venue. HRC is the country’s largest civil rights organization dedicated to lesbian, gay, bisexual and transgender equality and has been a powerful force for social change. It’s iconic logo recently took over the Internet when HRC tinted it red in support of marriage equality.

AIGA contact: Mollie Bates


When & Where
Fri, Apr 26, 2013 9:00 AM - 3:30 PM EDT
Equality Center at the Human Rights Campaign
1640 Rhode Island Ave NW
Washington, DC 20036