Join AIGA DC and AIGA national president Doug Powell as we discuss the intersection of entrepreneurship and design. With a few remarkable exceptions, designers have steered clear of this risky, volatile, and potentially rewarding territory, preferring instead to stick to the well-worn path of the traditional models of design studio, in-house graphics department, or freelance practice. In an industry filled with an abundance of extraordinarily creative minds, why have so few chosen to challenge this convention and venture into entrepreneurship?

Bring your own ideas to contribute and get your burning questions answered as we share our experiences with design entrepreneurship.

Registration for this event is required. Salons are a member benefit, and are open free to AIGA members.

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Doug Powell is a designer, entrepreneur and strategist. Together with his wife, Lisa Schwartz Powell, he founded Minneapolis-based Schwartz Powell in 1989. In 2004, following their daughter Maya’s diagnosis with Type 1 diabetes, the couple launched Type1Tools to bring well-designed, kid-friendly tools to the daily experience of managing this complex disease. Type 1 Tools was a recipient of an INDEX Design to Improve Life award in 2006. The success of this venture led to the expansion of the business into HealthSimple, with a vision to improve the daily experience of living with chronic health problems through design-driven solutions. HealthSimple was acquired by McNeil Nutritionals, a division of Johnson & Johnson, in 2007. Doug currently works with a variety of partners in health and nutrition, bringing design and design methodology to this complex sector.

Doug is the national president of AIGA the professional association for design. On his blog, Merge, Doug discusses the new ways designers are working.

DC Design Week Presenting Sponsor:
Goetz Printing

DC Design Week Partners:
Benevolent Media
ADCMW, Art Directors Club of Metropolitan Washington
AIA DC, American Institute of Architects, DC Chapter

DC Design Week creative by The General Design Company

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