Design Maturity Makes for Better Design

In today’s digital world, businesses are focused on implementing quality design into their everyday practice. However, organizations have different levels of Design Maturity – the activity and thought spent on design and formal design processes.

Join us as designers Adam Rotmil, Kelly Tsao and Alessio Ferracuti engage in robust conversation about the importance of building design-centric organizations. They will cover everything from making a seat at the table for creatives to advocating for user-centered designs in formal processes. We’ll end with time for Q&A from the audience.

About the Speakers

Adam Rotmil

Adam is an experienced product designer in Washington DC. He hosts the design podcast Still Iterating. His employers have included top design agencies and Fortune 500 companies. He regularly speaks on design and offers volunteer mentorship for new designers. Adam studied at SCAD, Art Institute of Boston, Basel School of Design, and Harvard University.

Kelly Tsao

Kelly is a UX/UI designer with a passion for user research. She studied marketing and interaction design at Washington University in St. Louis, where she combined the consumer behavior and market research elements of the business degree with human-centered design principles. Kelly has a cumulative 5.5 years of prior experience working in startups, media, and advertising companies. Today, she works to modernize government systems and improve government services at the Fjord Design Studio within Accenture Federal Services.

Alessio Ferracuti

Alessio is a UX/UI designer with past experience in multiple digital fields, currently helping tackle climate change through human centred design software at IES.

Alessio, who is a self-driven and highly motivated individual, helps students who are looking for their first job in the design industry. Alessio also hosts a weekly UX design podcast called “Users First”. In his spare time, you can find him on the court playing basketball, hiking Scottish mountains, or cooking!


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Code of Conduct

All AIGA DC events adhere to our Code of Conduct.

Design Continuum Fund

10% of the proceeds from this and every event goes to the AIGA DC Design Continuum Fund (DCF) scholarship, fostering the next generation of designers through helping local design-minded and underrepresented students as they pursue their education.

When & Where
Wed, Dec 9, 2020 4:00 PM - 5:00 PM EST