Design for Cognitive Bias

Users take shortcuts to get through the day. (Don’t we all?) Usually, they’re harmless. Sometimes they’re helpful. But what happens when they’re not?

In this talk, David Thomas, creator and host of the Cognitive Bias Podcast, will use real-world examples to identify adverse biases that often lead users to make bad decisions. But not all is doom and gloom. We’ll discuss content strategy and design choices we can leverage in our apps, designs, and platforms to redirect or eliminate the impact of those biases. We’ll also explore our own biases as designers and some methods to prevent our own blind spots from hurting users — and have a chance to dig in on your questions.

In addition to getting to join in for an exciting discussion, all participants will receive a code for a free digital copy of David’s newest book, Design for Cognitive Bias from DCDW sponsor A Book Apart, to help you put what you’ve learned into practice.

Event Sponsor: A Book Apart

A Book Apart publishes detailed, meticulously edited examinations of single topics. Books come in two formats: Standards (100–150 pages, available in paperback and ebook) and Briefs (50–70 pages, available in ebook and print-on-demand). Both are the perfect size for topics ranging from technical to theory: responsive web design, Git, and JavaScript to content strategy, design principles, management, and more.

About DC Design Week

Built by 100% volunteer power, DC Design Week is an annual celebration of this community, hosted by AIGA DC. Ten percent of all revenue from DCDW events and all profit this year go toward the Design Continuum Fund (DCF) scholarship fund. We believe in fostering the next generation of designers through helping local design-minded and underrepresented students as they pursue their education. Interested in becoming a member? To gain early access to our most exclusive events and year-long discounts, sign up to become a member today!


All DCDW events will have real-time CART (live captioning) services. Learn more about our commitment to accessibility and request additional accommodations at

Platform and Prerequisites

This event will be streamed via Zoom. In order to participate fully, attendees should plan to join on the Zoom app via their computer, tablet, or mobile device with enough bandwidth to support viewing video. In order to ensure only those who have registered for the event are able to attend — and to create space for intimate conversations — only those whose display name fully matches the name on our registration list will be admitted from the waiting room. You can find more about joining our virtual events, including how to connect, directions to troubleshoot, and information about our refund policy in our FAQ.

Code of Conduct

All AIGA DC events adhere to our Code of Conduct.

When & Where
Mon, Sep 21, 2020 12:00 PM - 1:30 PM EDT