Animation Principles: The basis and application of effective motion

Squash and stretch. Staging. Slow in and slow out. Arc. Any of that sound familiar? No? You might want to register for this animation workshop!

Get ready to make some moves and learn about the 12 principles of animation with LAI Video’s creative director Tiffany Lewis and art director Rob Kramer. They’ll walk you through the basics, how to apply these principles in After Effects, and how to create an animation based on art direction. This is the perfect hands-on workshop for anyone looking to add motion to their skillset— you’ll get to practice along with other participants and talk through questions and challenges with the instructors.

Initial project files will be distributed to participants. The project files will contain an initial setup that participants can edit along with the presenters if they so choose.

Speakers will provide:

  • llustrator and After Effects projects beforehand for the demos
  • A handout with helpful keyboard shortcuts, expressions, and the list of continued learning resources

Event Partner and Sponsor

Duke & Duck is a DC-based creative agency with a passion for story-telling and a specialty in animation and motion graphics. Since 2009, we’ve worked with many organizations in DC and beyond to help them reach their audience and make the world a better place.

About DC Design Week

Built by 100% volunteer power, DC Design Week is an annual celebration of this community, hosted by AIGA DC. Ten percent of all revenue from DCDW events and all profit this year go toward the Design Continuum Fund (DCF) scholarship fund. We believe in fostering the next generation of designers through helping local design-minded and underrepresented students as they pursue their education. Interested in becoming a member? To gain early access to our most exclusive events and year-long discounts, sign up to become a member today!


All DCDW events will have real-time CART (live captioning) services. Learn more about our commitment to accessibility and request additional accommodations at

Platform and Prerequisites

In order to follow along with the speakers in editing the template After Effects file, participants will need a laptop or desktop computer with Adobe After Effects installed. No previous experience with After Effects is necessary to get the most out of this event.

This event will be streamed via Zoom. In order to participate fully, attendees should plan to join on the Zoom app via their computer, tablet, or mobile device with enough bandwidth to support viewing video. In order to ensure only those who have registered for the event are able to attend — and to create space for intimate conversations — only those whose display name fully matches the name on our registration list will be admitted from the waiting room. You can find more about joining our virtual events, including how to connect, directions to troubleshoot, and information about our refund policy in our FAQ.

Code of Conduct

All AIGA DC events adhere to our Code of Conduct.

When & Where
Sun, Sep 20, 2020 1:00 PM - 3:30 PM EDT