The Fulcrum Agency is coming to DC for an edition of their popular xCHANGE roundtable event series on April 9, 2015. xChange events are dedicated to connecting creative leaders, and fostering useful conversation and sharing of resources. For more information and to register, visit DC xCHANGE’s Eventbrite page.


What is xCHANGE?
We invite the top design leaders in a particular region to join us, get out of the office for the afternoon, enjoy food and drink, and converse in roundtable discussions. xCHANGE is all about connecting creative leaders to each other and to the best resources in their surrounding area. This event is part networking, part professional development. For more information, visit www.fulcrumxchange.com

What is the format? What is the theme?
Peer discussions are at the core of this event. Attendees are broken into groups of 4-6 people to discuss shared challenges, and the topic of “leveraging the power of design” as it pertains to organization growth, brand stretch, and business planning.

Why do people attend xCHANGE?
Creative leaders attend for a variety of reasons. They are interested in peer-to-peer discussions, information regarding industry resources such as Adobe and AIGA, and the opportunity to hear Jeni Herberger offer up her perspectives on the changing landscape of design-business strategy.

DC xCHANGE is a production of The Fulcrum Agency. AIGA DC is a promotional partner. You may email the event organizer by using the contact form on the Eventbrite page.


Published March 12, 2015