Washington, DC
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Business of Design: Let’s Get Social!

Thu, Nov 16, 2017 6:30 PM - 8:30 PM
1615 L Street Northwest
Washington, DC 20036

Have you planned your social calendar for 2018? Come to our planning strategy session to get ideas for your social media calendar, upcoming email communications and blog themes. Let’s get social!


  • Themes for new years content and promotional ideas

  • Integrated email communications, blogs and social media content

  • Greater impact and engagement

  • Facebook live tips

We will address differentiation in the marketplace and brand strategy as the starting point for promotion. Next, we will journey into the audience to identify target markets and the importance of social forums. Then, we will focus on Facebook, Twitter, LinkedIn and Instagram platforms for developing a social strategy. We will create a content calendar for social forums and include an integrated approach to marketing with emails, blogs and Facebook Live to increase visibility for your brand and company.

Light fare and drinks provided.


6:30pm - 7:00pm Meet & Greet
7:00pm - 8:00pm Presentation
8:00pm - 8:30pm Q&A


1615 L Street Northwest
Washington, DC 20036

How to Register

This is a small event and will fill up fast, so make sure to register in advance! Space is limited to 30 participants. If you register but can’t attend, please let us know in advance so that we can include those who are on the wait list.


Members: $25.00
Non-Members: $50.00

About Julie Schumacher

Julie Schumacher is a leader in integrated marketing strategy. She is a highly-focused project manager who works collaboratively with owners, executive leadership and promotional teams to achieve goals. Schumacher’s approach is to keep marketing simple and strategic. Her work ethic is let’s get to it to assess, implement, measure and drive growth! Schumacher has worked with some of the most respected businesses and organizations in the DC metro area to create effective brand strategy, social media marketing, website design and development, along with promotional plans to increase visibility, retain current business and convert new business.

Schumacher provides business leaders with the education and tools they need to succeed. She holds high-impact marketing workshops and seminars like Make Messaging Matter, Let's Get Social and Get Going with Analytics. Schumacher has also served as a presenter for The Greater Bethesda-Chevy Chase Chamber of Commerce, Maryland Psychological Association, GROWS (Grass Roots Organization for the Well-being of Seniors), Washington Independent Services for Educational Resources (WISER), and The Power Conference (2015 and 2017).

For over 25 years, Schumacher has had a strong track record of success in sales and marketing. Julie was consistently a top producer in Pharmaceuticals and Consumer Product sales before launching Sasse Agency. Visit Sasse Agency online, on Twitter and on Facebook.


If you have any questions about this event, please contact: professionaldevelopment@dc.aiga.org.

Past Business of Design Attendees Discount

Please contact steve@dc.aiga.org for more information.


To become an AIGA DC member, go to http://www.aiga.org/join. A portion of the proceeds goes to the next generation of designers through AIGA DC’s Design Continuum Fund scholarship.